What Is The Best Time To Send Out A Press Release?

What are the elements of press release?

The 5 Components of a Successful Press ReleaseRelevant timing.

Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.

Compelling headline.

Informative lead paragraph.

Supporting quotes.

Clear call to action..

When should a press release be issued?

Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle of the week.

How do you ask for a press release?

Figure out which journalists will be interested in your story and find their contact details. Choose the best time to send your press release. Write your press release email (pr pitch) – make it attention-grabbing, short & simple (and without attachments) Follow-up if needed.

How many words should a press release be?

400 wordsThe ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

What are the characteristics of a good press release?

Here are some characteristics of successful press releases:It’s nimble. Successful messages are built to fit multiple formats. … It’s atomized. Your audience doesn’t live in one place, and neither should your press releases and other content. … It’s useful. Content needs to interest, inform, or entertain the audience…

Where can I send press releases for free?

20+ Free Press Release Distribution Sites24-7PressRelease.com – Free release distribution with ad-support.1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.More items…•

How do I distribute a press release for free?

The following are the top 10 free press release distribution websites out there.Issuewire. … OpenPR. … 1888pressrelease. … PRLOG. … Newswiretoday. … ClickPress.com. … PR Fire. … PR ZOOM.More items…

How do you write a killer press release?

The 6 Essential Steps to Writing a Killer Press ReleaseCraft a hook. If you’ve ever had a song stuck in your head, you know what a great hook is. … Add a great headline. If you’re a Copyblogger reader, you already know the importance of a compelling headline. … Avoid jargon. … Provide resources. … Proofread. … Share your news.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

How much does it cost to send a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.

How do you write a strong press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What is the goal of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline: An effective press release must have an eye catching headline. … Dateline: … Introduction: … Body: … Boilerplate: … Call To Action: … Media Contact Details: