Quick Answer: Why Do Companies Issue Press Releases?

What are the rules of writing a good press release?

The 10 golden rules of writing press releasesKeep it brief.

Use attention-grabbing headlines.

Include a release date.

Convey the key facts in your first paragraph.

Expand the story – but keep it lean.

Include some good quotes.

Add a profile or backgrounder and contacts.

Include a photograph.More items….

Why are press releases useful for a company?

A press release—properly crafted and appropriately distributed—can support your company’s news and views in a credible and targeted way that reaches key audiences with messages that matter to them.

What are the benefits of press releases?

Some of the major benefits of a press release include:Immediate exposure to an established audience.Affordable cost.Potential sales increase.Major SEO benefits.Increased web traffic to your website.Social sharing potential.Builds a working relationship with PR firm.Possibility for return customers.More items…•

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

Do press releases work for SEO?

SEO and Press Releases The reason press releases are considered beneficial for SEO is that having information about a company, brand, or website cited in news and media publications is good for visibility. Press releases make way for brand mentions in pieces of content that also promote the business.

How do press releases promote business?

3 Ways to Promote Your Business Using Press ReleasesWrite a press release and distribute it online as part of your SEO marketing campaign. … Support a blogger outreach pitch and use your press release as background material. … Position yourself or a staff member as an expert on a topic.

Where do you send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.

How much does it cost to release a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

WHO press releases?

Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

What are the characteristics of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

Which press release service is best?

2020’s 9 Best Press Release Distribution ProvidersEIN Presswire.NewswireJet.24-7 Press Release Newswire.Linking News.PR Newswire.PRWeb.GlobeNewswire.Newswire.More items…•

When should a press release be issued?

Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle of the week.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.