Question: When Should I Send A Media Release?

How often should you send press releases?

Frequently sharing your news is a great way to get a journalist’s attention and your brand name recognised.

Sending a release every other week or once a month will help you become familiar in a journalist’s inbox.

However, small businesses rarely have this amount of news..

Should I send a press release as a PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.

What is a media release and why do pros use it?

Sending out a social media press release offers a major advantage to the majority of businesses because it gets your business instant visibility and publicity. If your press release makes it into Google News, you’ll be well on your way to high levels of publicity, traffic, and brand recognition.

How long should a media release be?

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How do I send a media release?

Here is how to submit your press release in seven steps:Build a Media List. … Follow Submission Guidelines. … Write a Submission Email & Send It With Your Press Release. … Follow Up With Media Outlets. … Syndicate Using a Distribution Service. … Promote Your Release on Social Media. … Use Press Release Analytics to Track Performance.More items…•

What is the purpose of a media release?

A media release is the most effective way of providing information to media outlets about your event, issue or program. Its purpose is to gain the interest of the media outlet, and provide them with the angle of how to position the story.

How far in advance should you send a press release?

3-5 daysIssue a press release 3-5 days before you’d like the coverage to appear. A deadline or the event date itself are timely, and therefore newsworthy. You can’t just announce your event and expect to get coverage, however (unless you live in a really small media market and you don’t have lots of local competition).

What is the best day to issue a press release?

ThursdayAccording to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.

How technology affects media relations?

Internet and website technology add several factors to the role of PR. Internet technology allows instant information dissemination, and that information can be hard to control. Business websites allow for a PR platform that helps regain some of the control lost by the immediacy of Internet communication.

What is a media release and why do Prps use it?

A media release is an excellent tool to help create awareness. When used in conjunction with a strategic social media approach, your release can reach a larger, more engaged audience by attracting the attention of a journalist, blogger or media outlet.

How do you get a press release picked up?

5 Ways to Boost Your Press Releases’ Chances of Getting Picked Up. Journalists are pitched hundreds of stories each day. … Your Story, Made Relevant to Journalists. … An Eye-Catching Headline. … Your Newsworthy Lede​ … Quotable Quotes. … Boilerplate and Contact Info.

How do you end a media release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What should a media release include?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What does a media release look like?

The headline of a media release should be catchy, interesting and summarise the key points of the story. It is designed to catch a journalist’s attention and encourage them to read the whole thing. Ensure you bold it. The lead paragraph is the key part of your media release and contains the most important information.